Privacy Policy

2. INFORMATION WE MAY COLLECT ABOUT YOU

We collect and process the following information which may include your personal data.

Information provided by you when using the Games (“Basic Information”)

We will collect the following information from you when you play our Games:

• a unique pseudonymous identifier for you (User ID);
• your user preferences;
• anonymous core information milestones related to your gameplay, such as the completion of certain activities during your gameplay.

Information used for the purposes of serving advertisements (“Advertising Data”)

Through our third party advertising network partners, we may gather information about your devices when you install or play our Games, depending on the permissions you’ve granted. This may include:

• the make, model and operating system of your device;
• properties of your device, such as screen size and orientation, audio volume and battery;
• the mobile network operator linked to your device;
• the Games played;
• the country, time zone and locale settings on your device (i.e. country and preferred language);
• network connection type and speed;
• IP Address;
• MAC address;
• internet browser used to access the Games;
• the advertiser ID, which is an identifier unique to you if you use an Apple or Android device, but which doesn’t reveal your name.

Information collected for the purposes of providing analytics (“Analytics”)

We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics. Personal data we may collect includes the following:

• your mobile device’s unique device ID (“Device ID”);
• your User ID (which is generated by us and allocated to you when you first play our games);
• your device operating system & version;
• your device make and model;
• game play attempts, progression and results;
• session game time start, end and duration;
• the country of your Device;
• the time, date and install source of your first download (e.g. from a clicked advertisement);
• advertisements viewed and clicked;
• identification of crashes and defects.

Information about you collected from third parties (“Third Party Log In Information”)

When you access the Games via a third party social media provider such as Facebook, Twitter or Game Center, we may collect and store personal and non-personal information which is available on that third party social media provider, such as your Facebook or Twitter name, your profile picture or its URL, your Facebook ID and other public data of your friends, provided that you have expressly agreed to the use of Facebook cookies within the Games. We will also receive technical data in order to ensure the Games connect to the correct Facebook account.

3. WHY WE COLLECT INFORMATION ABOUT YOU

To provide our Games to you

We will use information about you (including Basic Information, Third Party Log In Information and Analytics) for delivering our Games to you under the terms of use agreed between us. The processing of information in this way is necessary for us to record your progress and current status within a Game, and to ensure the Games deliver the features promised and function properly, so that you have the best experience when playing any one of our Games.

To help us improve the Online Services and fix any problems

We may process non identifiable Analytics so that we can analyse and improve our Games and Online Services. This processing is also necessary for us to pursue our legitimate interests of (i) ensuring that our Online Services function properly so that you and other users have the best experience when playing any of our Game(s) and using the other Online Services; (ii) improving the quality of our Online Services, and providing a better experience to our users; (iii) identifying and correcting any bugs in the Games and Online Services and iv) understanding the effectiveness of our marketing to attract new users and re-engage our current users at an aggregated level. We use third party providers Fabric (for crash analytics), AppsFlyer and Tenjin (user attribution and analytics), Game Analytics, AppOnboard and SOOMLA (for analytics). Fabric, AppsFlyer Tenjin, AppOnboard, Game Analytics and SOOMLA may collect analytics on our behalf and in accordance with our instructions, and their applicable privacy notices. If you would like to find out more about the way Fabric, Tenjin, and AppsFlyer and SOOMLA collects and processes this information this is likely to be set out in their privacy policies and/or terms and conditions. Please refer to
https://docs.fabric.io/android/fabric/data-privacy.html,
https://www.appsflyer.com/privacy-policy,
https://apponboard.com/legal//privacy-policy,
https://soomla.com/privacy-policy/,
https://www.tenjin.io/privacy/.

For advertising purposes We may process Advertising Data to show you advertisements for third party services. The information we collect about you may be used to understand how advertisements placed in our Games have performed or how many people have viewed certain advertisements. We will not process your information for the purposes of marketing or pass your information on to third parties for the purposes

4. DATA SHARING

Fireflies Studio will share your information as described in this Privacy Policy.

Group members, personnel, suppliers, or subcontractors:

We maintain the confidentiality of your information but may disclose it to any member of our group (including subsidiaries, our ultimate holding company, and its subsidiaries), our personnel, suppliers, or subcontractors as reasonably necessary for the purposes outlined in this Privacy Policy. However, this is under the condition that they do not independently use the information and have agreed to safeguard it.

Merger, acquisition, or change in ownership:

In the event of involvement in a merger, acquisition, or sale of all or part of its assets, you will be notified through account messages and/or prominent notices on our website regarding changes in ownership or the use of your information, along with any choices you may have concerning this information.

Legal obligations:

We may disclose your information as required by law to government bodies, law enforcement agencies, or in connection with legal proceedings, prospective legal proceedings, to establish, exercise, or defend our legal rights, including providing information for fraud prevention.

Enforcement and protection:

Your personal information may be disclosed to third parties to enforce agreements, investigate potential breaches, or protect the rights, property, or safety of Fireflies Studio, our customers, or others.

5. AUTOMATED DECISION MAKING

At Fireflies Studio, we use automated decision-making methods that don’t involve human intervention to process your information. This is primarily for identifying users engaged in cheating activities within our Games. Users identified as cheating following an automated decision process may be blocked from accessing the Games or Online Services. In such cases, affected users will be notified of the outcome and have the right to seek human intervention to express their perspective and contest the decision to block access.

6. CONSUMER CONTROL AND OPT-OUT OPTIONS

If you prefer not to receive notifications or targeted advertisements from us, you can opt-out by adjusting your device's advertising and notification settings directly. You retain the ability to withdraw your consent by modifying your device's advertising settings or by deleting the Game at any time.

7. DATA RETENTION

At Fireflies Studio, we'll retain your personal information on our systems for as long as necessary for the relevant services or as otherwise outlined in this Privacy Policy.

8. CHILDREN

We don’t knowingly solicit information from or market to children under the age of 13 in our Online Services. Should we inadvertently collect personal information from a child under 13 years of age, we'll promptly delete that information. If you suspect that we may have information about a child under 13, please contact us at [email protected].

9. SECURITY

Fireflies Studio takes reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information. Our databases contain encrypted and anonymized information, are password protected, and accessible only to essential employees requiring system access. Please note, while we strive to provide reasonable security, no system can guarantee prevention of all potential security breaches.